Week 5: Your Target Market

After looking at the two diaper websites, I couldn't really notice a specific tie to any demographics. I did notice that Econobum was geared more towards people that are more environmentally conscious and that Just Cheap Diapers was geared towards people that want good diapers at a cheap price. 

The founder of Just Cheap Diapers tried to appeal to parents that have multiple children by mentioning that they themselves had four children that they needed to provide with diapers. In a way, they were implying that by using Just Cheap Diapers, the user wont have to go through the struggle the founder did. Again, they also provide a giant link announcing their monthly special offer and the buyers opportunity to save money. On the other hand, Econobum is really trying their best to appeal to the buyers desire to help. They provide personal anecdotes and explain how they are giving back to the environment and people in need. That, I believe, is their main form of appeal.

The design of both sites is also very different. They are offering the same basic product, but are going at it in very different ways. Just Cheap Diapers has a very vibrant array of colors while Econobum has a very pastel colored focus. In a way this adds to their focus. Just cheap diapers is vibrant perhaps in attempt to incite excitement from the viewers and call attention to their giant "Save" button, while Econobum is pastel green to bring a sense of ease and tie back to the environment.

Although they are trying to appeal to two different groups of people, one being towards people that wish to be environmentally friendly and the other towards people that are more focused on low prices, they both advertise that purchasing their product will save the buyer money in the long run. If users find their pages interesting enough by the design or state of purpose, they also provide their social media platform links.