I started a fictional business named CharaCrochet. It will focus on crochet figurines based off of video game characters. My target market will be video game enthusiast between the ages of 15-30. An older age group will probably be less likely to show interest in the product because video games are usually marketed to a younger audience. It will also help to advertise characters from more popular and well know games. This business will face some serious competition considering how there are already multiple character figurine distributors. These tend to be expensive and range from $50-$200 per figurine. CharaCrochet will work against that pool to promote adorable and affordable characters.